SHAKA WEAR IS A STREET WEAR ESSENTIALS BRAND IN THE HEART OF LOS ANGELES.
Starting in Los Angeles, the heavyweight tees have gained global acclaim for their impeccable cut and affordability. It’s curated apparel that reflects the pulse of street fashion, empowering individuals to express their unique identity with confidence.
CHALLENGE
Leading the creative direction for Shaka Wear, I spearheaded a comprehensive brand refresh. This involved a strategic overhaul of the brand's visual identity, including typography, color palette, and overall aesthetic. My work extended across diverse mediums, encompassing digital marketing assets and print collateral like catalogs. Additionally, I elevated the brand's photographic direction, overseeing product, model, and lifestyle shoots to ensure a cohesive and impactful brand image.
MY ROLE
My role encompassed two key areas: redefining Shaka Wear's brand identity and then translating that identity into a cohesive design language. This involved creating a wide range of marketing collateral for digital channels and managing the brand's digital product library.
Focus
Creative direction, establishing new brand identity, photography, web design, graphic design, catalog print production design
Programs
Photoshop, Illustrator, InDesign
WEBSITE
I spearheaded the revitalization of Shaka Wear's website, infusing the existing brand elements with a fresh, energetic vibe. Through strategic use of bold typography, color blocking, and lifestyle photography, we achieved a harmonious balance between the brand's streetwear roots and a more sophisticated, high-end aesthetic.
By streamlining the messaging and minimizing visual distractions, we amplified the impact of the photography and optimized the user experience. The result is a premium fashion destination that seamlessly blends contemporary street style with elevated design.
ANIMATED INTERACTIVE FLYERS
Interactive PDF flyers as promotion material for Zumiez and Alphabroder.
Created and animated in InDesign.
Click or tap to view each flyer.
